Luhrmann’s ‘The Great Gatsby’ Pushed from Christmas Oscar Bait to 2013 Summer Tentpole
Call it the “John Carter Effect.” Yet another studio has moved a major title out of the line of fire. Universal pushed back “47 Ronin” and Paramount delayed the summer opening for the latest “G.I. Joe” installment, “Retaliation,” because both big-budget tentpoles needed reshoots and more time in the editing room.
Now Warner Bros. is pushing back Baz Luhrmann’s 3-D drama “The Great Gatsby,” adapted from the F. Scott Fitzgerald classic, which they introduced with great fanfare at Cinemacon this spring. I was underwhelmed by what I saw of this $127-million period drama with literary aspirations starring Leonardo DiCaprio, Tobey Maguire, and Carey Mulligan, which was set to open December 25.
Warners has now pushed it to summer 2013, reports Variety. Clearly, Luhrmann wasn’t able to finish in time. But this major move could signal catastrophe. Warners is saying that the movie feels more like a summer tentpole. Hmmm. Is “The Great Gatsby” in 3-D better off as a summer movie? We’ll see.
It’s one thing to take a commercial actioner and try to make it better in the editing room. It’s another to pull a movie with all the hallmarks of an Oscar contender out of the holiday frame. It means the movie can’t cut it, won’t be able to compete in the shape that it’s in. It spells a lack of confidence. This is the sort of movie that needs a push from critics and Academy voters, and if Warners doesn’t think that’s coming, they figure they’ll make the movie as good as it can be—as they did with “Where the Wild Things Are”— and go for audiences outside the awards fray. They don’t want bad reviews to cook their Gatsby goose.
Oooooooh, I bet it’s shit.
Because when I think Summer Blockbuster I think of The Great Gatsby
HAHAHAHAHAHAHAHA
Thought they were shooting for Oscars, but from a business perspective they are undoubtedly more likely to make back that Lurhmann budget in the Summer than with its Christmas prestige competition.
(via drewclouse)
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#why are you surprised the trailer was all kinds of ridiculous
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People are surprised this is going to be a mess?
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UUUUUGGGGGGGGHHHHHHHHHHHHHHHHHHHHHHHHH I was looking forward to this being a winter movieeeeeee
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Thought they were shooting for Oscars, but from a business perspective they are undoubtedly more likely to make back...
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They might as well have let Michael Bay shoot it if this is the way it’s going.
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